Brand Design

  • — Visual Identity
    — Creative Direction
    — Messaging & Positioning
    — Brand Guidelines
    — Color Palette Curation
    — Typography System

  • Typically, full brand design projects take four to six weeks.

  • Brand Design projects are unique, so pricing is specific to you & your project. However, these types of projects are usually in the low four-figure range.

    Looking for something less extensive? Consider a Design Intensive.

Brand design extends beyond mere logo creation; it's about defining your brand's essence, forging a unique identity, and building trust and loyalty with your customers.

By collaborating closely with clients and designing based on strategy, the Brand Design service produces strategic and unique brand identities. These strategy-backed brand identities ensure your brand stands out and produces an aligned audience.

Through brand design, you’re given the tools for your brand to be positioned a premier player in your industry, fostering authentic connections with your audience and driving increased impact on your audience.

What You Can Expect

A More Aligned Audience

Do you feel like your existing audience doesn’t really resonate with your brand’s mission, vision, and values? Are your conversions low? Maybe you are bringing in the wrong type of clients? I totally get it. They aren't as connected or loyal as you'd like, and it's affecting your revenue. This all means you're not effectively engaging your target audience and your branding might be sending mixed signals.

Brand Design begins with a thorough understanding of your brand inside and out, including your mission, vision, and your target audience. With these insights, we’ll strategically design your visual identity, crafting logos, color palettes, and typography that resonate.

The end result? A strategic brand identity that, in tandem with your marketing, acts as a magnet for an aligned audience that genuinely connects with your brand. This is because a strategic brand identity communicates who you are, what you do, & who you’re for; and audiences can’t truly connect with your brand if they don’t know these things.

That’s why strategy matters so much. It’s strategy that drives the connection, like molding your brand so that it perfectly fits your target audience. This connection leads to increased customer loyalty, trust, and better engagement, which ultimately translates to increased revenue.

The Brand Design service empowers you to turn the tables and create a brand that resonates, engages, and drives success.

More Fruitful Marketing

If you've been working hard on marketing your business, but it feels like you're casting a wide net with no significant results, you might be marketing to the wrong audience, or even if it's the right one, your approach might be wrong for your specific audience.

The Brand Design service can make a significant difference. We start by delving deep into your brand's mission, vision, and understanding your audience down to the smallest detail - their preferences, behaviors, and aspirations. With a deep understanding of your brand's strategy, we’ll craft messaging that resonates with your audience's values, needs, and aspirations. This targeted approach ensures that your marketing efforts are reaching the right people with the right message.

Armed with these insights, you can focus on the strategies and tactics that are most likely to yield results, saving time and resources that might otherwise be wasted on ineffective approaches. At the end of the project, you’ll know who you’re targeting, what they need, and why they should choose your brand.

A Strategic Approach

You may find yourself in a challenging position if you’re looking for your brand to be designed. You understand the value brand design has but you don’t want to entrust the vital task of designing your brand to individuals who lack genuine care for your business and its success. You don’t want a cookie cutter outcome. You want something that truly resonates with your brand and your audience. You understand that without strategic thinking and a focus on the bigger picture, the impact on business growth remains limited.

Fortunately, I take a different approach. I genuinely care about your business and the success it achieves. I prioritize strategic alignment by using your vision, mission, and target audience as the foundation for every design decision. Going beyond aesthetics; I put strategy first to ensure every design choice contributes to your brand's success.

I’m not just a designer, I am a partner in your brand’s journey, and I care deeply about helping it thrive.

  • Joshua has helped me tremendously. The visual identity he designed for The Crew is truly grounded in my brand's strategy and target audience. I really do appreciate him and I am so happy that I decided to trust him with the scope and direction of my brand.

    Kyle Sheridan, The Crew

Common Questions

How Will This Make My Business Standout?

During the project, we’ll delve deep into understanding your brand's mission, vision, and target audience. From logos to color palettes and messaging to typography, each choice is strategically made to resonate with and attract your specific audience. By creating a brand identity tailored to your audience, you not only differentiate yourself from competitors but also become memorable and distinctive.

The reason why this strategic approach to designing your brand will result in a truly unique brand identity is because, your business itself is truly unique.

The goal is to create an emotional connection that fosters brand loyalty, enabling your business to shine brightly and leave a lasting impression.

Do I have input into the design process?

Collaboration is at the core of my design process. I value your input and insights throughout the journey. From the initial discussions about your brand's identity to the finer details of design elements, I believe in a partnership that leverages your expertise about your business. Your feedback is not only welcomed but actively sought, ensuring that the final result aligns seamlessly with your vision.

My goal is to make the design process transparent and engaging, allowing you to actively participate and contribute to the creation of a brand identity that resonates with your goals and values. Your voice is integral to the success of the design, making the process a true reflection of your brand's essence.

the process

Past clients love my collaborative and strategic approach.

From start to finish, my process is structured to produce excellent design and strategy in a streamlined and efficient way.

  • After you fill out the Inquiry Form I'll send you a link to schedule our Discovery Call. On the call, we'll have a casual conversation about your project. If we both decide we want to move forward, I'll send you a proposal that's specific to your brand’s needs.

  • We'll begin our project with a strategy session to talk about your brand. We'll create a foundation of strategy that will be used to inform the rest of our design decisions going forward.

  • During our design phase, we'll take we discussed during our strategy phase, & implement. You'll supply me with feedback and we'll make sure things are perfect before moving forward.

  • I'll package & send the deliverables to you along with any support. Then this amazing thing we've created will be ready for action!

Let’s create something amazing
together.